Yale Materials Handling has changed its brand name to Yale Lift Truck Technologies. The rebranding reflects the company’s emphasis on technology-enabled lift trucks for warehouse and intralogistics operations, delivered through a strong network of independent dealers. The rebrand highlights how
Doosan Bobcat, a company within Doosan Group, a leading global compact equipment, has announced its global branding strategy to create business and growth opportunities for the Doosan Bobcat product portfolio. Doosan Portable Power (DPP), an industry-leading global manufacturer of air
Meaning ‘Develop’ and ‘Onwards,’ DEVELON represents HDI’s new beginning and the challenges ahead. The new brand name incorporates HDI’s direction and willingness to relentlessly change the world with innovative products and solutions. Made to Move the Earth HDI develops products
Așa cum am anunțat la începutul lui septembrie, producătorul specializat în camioane articulate, Terex Trucks, se numește de acum înainte Rokbak. Noul brand îsi propune să reflecte un viitor interesant și etapele de progres prin care producătorul scoțian a trecut
Articulated hauler specialist Terex Trucks rebrands as Rokbak and announces its vision for an exciting new future. The Scottish manufacturer unveiled the new brand at a digital launch event on September 1, attended by dealers, customers, media, and Volvo Group
Signifying the ongoing evolution and rapid transformation of its growing mining product offerings, Komatsu has announced plans to rebrand its underground hard rock equipment, surface wheel loaders and new line of blasthole drills to reflect the company’s united focus on
One brand – two competence centers. Starting January 2020 Rubble Master and Maximus will be united under the RM Group brand. This step follows the acquisition of Maximus by the Austrian world market leader in Compact Crushing in 2018. The
KCMA Corporation, a subsidiary of Hitachi Construction Machinery Group, has changed their corporate name to Hitachi Construction Machinery Loaders America Inc effective January 1, 2018. The company based in Kennesaw, Georgia, intends to increase production and streamline their wheel loader
La începutul acestui an, ALLU a prezentat la Conexpo / CON-AGG 2017 noul său brand de tehnologie: ALLU Transformer. Această schimbare pozitivă și radicală reflectă transformarea produselor de concasare-sortare ALLU. Timp de mulți ani, ALLU a furnizat o gamă de
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