“One Tadano” concept shines through in new brand alignment

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Transformation is part of Tadano’s long-term strategy to become No. 1 worldwide in the lifting equipment industry. As part of that transformation, in April of this year Tadano announced the decision to harmonize under a single brand. As a major step in realizing the concept of “One Tadano,” this harmonization is now being implemented worldwide and will be used for all mobile cranes.

Category names, model names, and standard coloring schemes have been harmonized for all-terrain cranes and truck cranes produced at Tadano Faun GmbH; lattice boom crawler cranes, telescopic boom crawler cranes, and all-terrain cranes produced at Tadano Demag GmbH; and telescopic boom crawler cranes produced at Tadano Mantis Corporation.

For all-terrain cranes, the new model names will feature the type/family name, followed by the number of axles, the lifting capacity in metric tons, engine and/or boom specs (where applicable), and then the version number.
Examples:
・AC 7.450-1 is the new model name for our 7-axle, 450-ton lifting capacity all-terrain crane (Formerly AC 450-7).
・AC 4.070-1 is the new model name for our 4-axle, 70-ton lifting capacity all-terrain crane (Formerly ATF 70G-4).

For lattice boom crawler cranes, the new model name will feature the type/family name, followed by the legacy series number, the lifting capacity in metric tons, and then the version number.
Example: CC 88.1600-1 is the new model name for our 1,600-ton lifting capacity lattice boom crawler crane (Formerly CC 8800-1).

For truck cranes produced in Germany, the new model names will feature the type/family name, followed by the number of axles, the lifting capacity in metric tons, and then the version number – just as with all-terrain cranes. For telescopic boom crawler cranes, the current model names will be continued without change. Most importantly, in terms of daily business, Tadano remains committed to the continuity of support and parts delivery for new, current, and legacy products so that our customers will experience successful business as usual.

In addition to brand harmonization, other Tadano Group efforts are proceeding successfully, such as with integration efforts in our European and Pan-American Operations, respectively. Furthermore, the Tadano Group is engaging in exciting new innovations, such as new all-terrain cranes jointly developed by Tadano Faun and Tadano Demag, as well as new technologies and solutions that are environmentally friendly. The Tadano Group supports the recommendations from the Task Force on Climate-Related Financial Disclosures (TCFD), and has set the clear goal of reducing CO2 emissions from its business activities worldwide by 25% and from its products by 35% by 2030, as well as becoming carbon neutral by 2050.