Ford Trucks – one year in Romania, investments of 4.5 million Euros

By MEq February 3, 2018 10:40

Cefin Trucks celebrates one year since the beginning of its activity as exclusive importer and distributor of Ford Trucks in Romania. Building Ford Trucks brand in our country required, up to this moment, a total investment of 4.5 mil. Euros. From these, 1.5 million euros were invested in order to launch the start-up, to develop the national distribution network, to assure the necessary resources in order to meet the technical standards necessary to offer Ford Trucks post-sale services in branches across the country. The rest of 3 million euros were invested in vehicles and spare parts stocks.

“Ford Trucks offers to the Romanian market a complex solution for optimization on the Transport and Construction domain. Beside the quality of the products, proven at international level for over 50 years, quality that guarantees less fuel consumption and utilization costs, we offer post-sale services and competitive prices, optimized financial solutions, very advantageous TradeIn services, BuyBack services, users’ instruction services and, last but not least, telematics services which, beside transparency, have a crucial role in managing and reducing operational costs”, says Stefano Albarosa, founder and CEO Cefin Trucks.

“Our clients’ trust is the most important thing that we gained in the first year of Ford Trucks activity. The fact that the majority of them already are at their second acquisition of Ford Trucks commercial vehicles reconfirms the quality of the products and services that we offer,” adds Stefano Albarosa.

After one year of activity, the National Network Ford Trucks comprises 12 sales branches and post-sale assistance centers in București, Constanța, Brașov, Craiova, Arad, Deva, Bacău, Suceava, Baia Mare, Oradea, Timișoara, and Cluj-Napoca. In each of these centers there are, beside specialized staff, diagnosis equipment and an optimized stock of Ford Trucks spare parts.

After its official launch on May 9, 2017, in only a few months of activity, Cefin Trucks, as importer and distributor of Ford Trucks, registered sales of 158 commercial vehicles, to about 50 clients. In this way, Ford Trucks enters the Romanian market with a market share of 2.58% on the segment of commercial vehicles with a maximum authorized mass of over 16 tones. The biggest impact has been registered by the sales of vehicles destined for the Construction domain, with a market share of 16.83% in 2017. For the sales of specialized vehicles the market share was 6.73% (over 35% of the compact garbage trucks market), and for transport it was 1.11%.

For 2018, the company estimates a growth of the heavy commercial vehicles market with about 5 – 10% and it sets an objective of 360 vehicles, which means 5% market share. Detailing on segments looks for a market share of over 20% for construction vehicles and over 9% for specialized vehicles.